Ritzer, George - In: Journal of Historical Research in Marketing 9 (2017) 1, pp. 34-40
McDonaldization, and his ideas on enchantment and disenchantment – in the development of the author’s thinking on the cathedrals of ….g. simulations) by which the cathedrals of consumption have undergone a process of enchantment. Design/methodology/approach This is a …