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Search: subject:"Celebrity influence"
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celebrity influence
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beauty product
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European journal of international management : EJIM
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ECONIS (ZBW)
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Beauty product brand experimentation : how celebrities and reference groups influence South African female Generation Y consumers
Dalziel, Riané Cherylise
- In:
European journal of international management : EJIM
22
(
2024
)
1
,
pp. 31-51
Persistent link: https://www.econbiz.de/10014513932
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2
Celebrity influences on consumer decision making : new insights and research directions
Moraes, Marcela
;
Gountas, John
;
Gountas, Sandra
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1159-1192
Persistent link: https://www.econbiz.de/10012178613
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3
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
4
Socio-cultural impact of film celebrities on teenagers : an empirical study
Jain, Amit
;
Lata, Pushp
;
Goyal, Amita Raj
;
Khandelwal, Swati
- In:
International journal of Indian culture and business …
11
(
2015
)
3
,
pp. 308-322
Persistent link: https://www.econbiz.de/10011630277
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