Zarubina, Venera; Zarubin, Mikhail; Yessenkulova, Zhaukhar - In: Journal of Innovation and Entrepreneurship 13 (2024) 1, pp. 1-20
Digital channels have become the modern priority channels for promoting educational services. Integration into the … international educational space, changes in the priority of communication channels, and digital transformation have led to the need … channels as the main source of information and value, the needs of generation Z, who are now becoming the main consumers of the …