Search Results - subject:"Checkoff Program"

Generic promotion of sorghum for food and industrial uses

Williams, Gary W.; Capps, Oral - In: Journal of international food & agribusiness marketing 32 (2020) 1, pp. 13-29

Persistent link: https://www.econbiz.de/10012181008

Financial Benefits of Florida Generic Orange Juice Marketing

Thomas, Arthur M.; Canter, Neil - In: Agricultural and Resource Economics Review 38 (2009) 3

The benefits to Florida orange growers of generic orange juice advertising are assessed using additive, nonlinear, regional econometric models, measuring the impact of category and brand marketing efforts on category demand while controlling for pricing and various other factors. The study shows...

Persistent link: https://www.econbiz.de/10008508650

Understanding the U.S. Generic Advertising System and Its Role in Information Management Among Commodities and Food Systems

Ward, Ronald W. - Institut für Lebensmittel und Ressourcenökonomik, … - 2007

Persistent link: https://www.econbiz.de/10005525618

The Economic Effectiveness of the Cotton Checkoff Program

Capps Jr., Oral; Williams, Gary W. - Agricultural and Food Policy Center (AFPC), Department … - 2006

agricultural research activities associated with the cotton checkoff program over the period of 1986/87 through 2004/05. The … markets using annual data. The key average annual impacts of the cotton checkoff program on U.S. and foreign cotton and man … well as to cotton importers from the cotton checkoff program are positive. The average discounted benefit-cost ratios (BCR …

Persistent link: https://www.econbiz.de/10009203364