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  • Search: subject:"Checkoff Program"
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Year of publication
Subject
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Marketing 3 checkoff program 2 "Beef 1 (2) branding 1 Advertising 1 Checkoff Program 1 Cost-benefit analysis 1 Cotton 1 Cotton Checkoff 1 Cotton Program 1 Crop Production/Industries 1 Demand and Price Analysis 1 Ernährungsindustrie 1 Ernährungssicherung 1 Food consumption 1 Food industry 1 Food security 1 Hirse 1 Kosten-Nutzen-Analyse 1 Lebensmittelkonsum 1 Millet 1 Sorghum 1 Werbung 1 and (3) industry funded programs. In the U.S. system industry funded promotions are referred to as commodity checkoff program and is a mechanism for supporting generic advertising. Depending on the industry 1 and may simply need to be reminded about the product. As products move through the supply chain 1 benefit to cost ratio 1 benefit-cost analysis 1 fibers and goods purchased for the aesthetic purposes maintain much of their form throughout the supply chain. Often processing and handling are major functions that can lead to new product forms and even potential for food safety issues at every stage of the distribution. Final demand for these products is partially a function of the state of information about the entire system from production to the final outlet. This is particularly true for issues related to food safety and health. Potential consumers may have limited knowledge of the product attributes 1 food demand 1 generic advertising and promotion 1 generic advertising is generally a cooperative effort of a large group of producers (suppliers) using advertising and promotions to enhance the demand for nearly homogeneous products. 1 it's what's for Dinner." "Got Milk?" "Pork 1 marketing mix 1 marketing spend optimization 1 may have perceptions that are not factual 1 much of the information comes from three sources: (1) mandatory labeling 1 orange juice 1 the Other White Meat." "Flowers. Alive with Possibilities." These messages are examples of common terms familiar to individuals involved in the supply chain for major agricultural products in the U.S. Information about products is a key ingredient to the successful movement of the goods from production to final consumption. Many foods 1 the messages may target many points in the supply chain but almost always originate at the producer or first-handler levels. They are government-sanctioned but producer-funded efforts to enhance the demand for commodities. As opposed to advertising for specific brands of a product by particular producers 1
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Online availability
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Free 3 Undetermined 1
Type of publication
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Article 2 Book / Working Paper 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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Undetermined 3 English 1
Author
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Williams, Gary W. 2 Canter, Neil 1 Capps Jr., Oral 1 Capps, Oral 1 Thomas, Arthur M. 1 Ward, Ronald W. 1
Institution
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Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics 1 Institut für Lebensmittel und Ressourcenökonomik, Rheinische Friedrich-Wilhelms-Universität Bonn 1
Published in...
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2007 1st Forum, February 15-17, 2007, Innsbruck, Austria 1 Agricultural and Resource Economics Review 1 Journal of international food & agribusiness marketing 1 Reports / Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics 1
Source
All
RePEc 3 ECONIS (ZBW) 1
Showing 1 - 4 of 4
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Generic promotion of sorghum for food and industrial uses
Williams, Gary W.; Capps, Oral - In: Journal of international food & agribusiness marketing 32 (2020) 1, pp. 13-29
Persistent link: https://www.econbiz.de/10012181008
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Financial Benefits of Florida Generic Orange Juice Marketing
Thomas, Arthur M.; Canter, Neil - In: Agricultural and Resource Economics Review 38 (2009) 3
The benefits to Florida orange growers of generic orange juice advertising are assessed using additive, nonlinear, regional econometric models, measuring the impact of category and brand marketing efforts on category demand while controlling for pricing and various other factors. The study shows...
Persistent link: https://www.econbiz.de/10008508650
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Understanding the U.S. Generic Advertising System and Its Role in Information Management Among Commodities and Food Systems
Ward, Ronald W. - Institut für Lebensmittel und Ressourcenökonomik, … - 2007
Persistent link: https://www.econbiz.de/10005525618
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The Economic Effectiveness of the Cotton Checkoff Program
Capps Jr., Oral; Williams, Gary W. - Agricultural and Food Policy Center (AFPC), Department … - 2006
agricultural research activities associated with the cotton checkoff program over the period of 1986/87 through 2004/05. The … markets using annual data. The key average annual impacts of the cotton checkoff program on U.S. and foreign cotton and man … well as to cotton importers from the cotton checkoff program are positive. The average discounted benefit-cost ratios (BCR …
Persistent link: https://www.econbiz.de/10009203364
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