Pang, Yunian; Li, Yanghepu; Zhao, Liang - In: Consumer Behavior in Tourism and Hospitality 17 (2022) 4, pp. 530-543
Purpose This paper aims to fill a research gap on whether cultural background (Eastern or Western) influences tourist flow experiences and outcomes with Chinese-speaking tourists. Design/methodology/approach The authors conducted flow-aware, guided cultural tours in Kyoto, Japan, from March 2019...