G. Zairis, Antonios; Evangelos, Prontzas - In: EuroMed Journal of Business 9 (2014) 2, pp. 175-197
Purpose – The purpose of this paper is to examine consumer behavior towards Greek convenience stores chains and to determine the criteria on which store selection is based. The paper also analyses the stores’ position in the retail sector. Design/methodology/approach – A random sample of...