Ignacio, Azuela Flores José; Víctor, Fernandez Blanco; … - In: Contaduría y Administración 57 (2012) 2, pp. 201-222
Most research on the impact of critics on movie attendance behavior has examined aggregated data but the effect on the behavior has not been observed. Our aim is to fill this gap by analyzing if movie reviews increase movie attendance at the individual level. In order to achieve this goal, the...