Ogunbodede, Olabode - In: International Journal of Business Science & Applied … 17 (2022) 1, pp. 1-27
Co-destruction of value has been highlighted as a possible outcome of every interaction between firms and consumers … and where it occurs. This paper reviews the literature on co-destruction to provide insights into what co-destruction is …, and it identifies where co-destruction occurs and how it occurs through resource mis-integration and in practice. The …