Crawford, Robert (ed.); Brennan, Linda (ed.); … - 2021
interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By …, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same … meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight …