Search Results - subject:"Coding theory"

Are users attracted by playlist titles and covers? : understanding playlist selection behavior on a music streaming platform

Li, Zhi; Song, Min; Duan, Shen; Wang, Zhe - In: Journal of innovation & knowledge : JIK 7 (2022) 3, pp. 1-14

Playlists have become the main entry point for users to obtain music resources. This study aimed to investigate the features of playlist titles and covers that attract users and the consequences of playlist selection on music streaming platforms. In this study, 7,606 playlist data were collected...

Persistent link: https://www.econbiz.de/10013449205

Influence of the green certification logo and text on environmental awareness and hotel guests' water-saving behaviour

Wong, Jose Weng Chou; Lai, Ivan K. W. - In: Journal of travel and tourism marketing 41 (2024) 4, pp. 491-507

Persistent link: https://www.econbiz.de/10014513663

Enjoy to read and enjoy to shop : an investigation on the impact of product information presentation on purchase intention in digital content marketing

Fan, Liu; Wang, Yawei; Mou, Jian - In: Journal of retailing and consumer services 76 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014460829

Can reviews predict reviewers' numerical ratings? : the underlying mechanisms of customers' decisions to rate products using Latent Dirichlet Allocation (LDA)

Poushneh, Atieh; Rajabi, Reza - In: Journal of consumer marketing 39 (2022) 2, pp. 230-241

Persistent link: https://www.econbiz.de/10013165333

Effects of age on live streaming viewer engagement : a dual coding perspective

Liu, Fei; Li, Yijing; Song, Xiaofei; Cai, Zhao; Lim, … - In: Journal of management analytics 9 (2022) 4, pp. 435-447

Persistent link: https://www.econbiz.de/10013538972

The role of visual cues in eWOM on consumers’ behavioral intention and decisions

Filieri, Raffaele; Lin, Zhibin; Pino, Giovanni; … - In: Journal of business research : JBR 135 (2021), pp. 663-675

Persistent link: https://www.econbiz.de/10012647992

An empirical examination of online restaurant reviews on Yelp.com : a dual coding theory perspective

Yang, Sung-Byung; Hlee, Sunyoung; Lee, Jimin; Koo, Chulmo - In: International journal of contemporary hospitality management 29 (2017) 2, pp. 817-839

Persistent link: https://www.econbiz.de/10011687767

An empirical examination of online restaurant reviews on Yelp.com

Yang, Sung-Byung; Hlee, Sunyoung; Lee, Jimin; Koo, Chulmo - In: International Journal of Contemporary Hospitality Management 29 (2017) 2, pp. 817-839

in terms of dual coding theory and the mediating role of review enjoyment. The findings help online review website …

Persistent link: https://www.econbiz.de/10014765167

The effects of second screen use on sponsor brand awareness : a dual coding theory perspective

Jensen, Jonathan A.; Walsh, Patrick; Cobbs, Joe; … - In: The journal of consumer marketing 32 (2015) 2, pp. 71-84

Persistent link: https://www.econbiz.de/10011300136

The effects of second screen use on sponsor brand awareness: a dual coding theory perspective

Jensen, Jonathan A.; Walsh, Patrick; Cobbs, Joe; … - In: Journal of Consumer Marketing 32 (2015) 2, pp. 71-84

test the applicability of the theoretical framework of a dual coding theory in this new context, followed by a 3 × 2 …

Persistent link: https://www.econbiz.de/10014849864