Fedushko, Solomiia; Ustyianovych, Taras - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-21
Cohort analysis is a new practical method for e-commerce customers' research, trends in their behavior, and experience …-commerce records data set and find out the critical factors associated with customer awareness and loyalty levels. The cohort analysis … purpose. The research results showed that cohort analysis could answer various business questions and successfully solve real …