Warner, Laura A.; Diaz, John M.; Kalauni, Dharmendra; … - In: Cleaner and responsible consumption 12 (2024), pp. 1-10
The purpose of this study was to determine how social norms and definitions of the self in terms of individualism-collectivism … five variables: horizontal individualism index, vertical individualism index, horizontal collectivism index, vertical … collectivism index, and behavioral intent. Then, group membership was used as the independent variable to compare subjective and …