White, Leanne - In: Journal of Historical Research in Marketing 8 (2016) 3, pp. 375-395
’s Time” slogan and to reflect on how these related to official, popular and commercial nationalism in Australia. The paper is … visual and acoustic channels of the advertisement. Findings This paper examines the use of commercial nationalism in … primary focus of this research is the phenomenon of commercial nationalism – the adoption of national signifiers in the …