Kennelly, Millicent; Corbett, Halley; Toohey, Kristine - In: Marketing Intelligence & Planning 35 (2017) 6, pp. 822-838
the 2014 Commonwealth Games to achieve their own benefits. Design/methodology/approach An in-depth qualitative case study …, and the outcomes they sought. Findings Universities sought to leverage the 2014 Commonwealth Games to garner a range of …