Budiman, Santi; Wijaya, Tony - In: Global Business & Finance Review (GBFR) 21 (2016) 1, pp. 102-108
This research has purpose to test the influence of communication pattern of parents and children, that is concept and … analysis used regression analysis. This research result shows that the communication pattern of parents that is social …-oriented does not significantly influence the children role as the influencer in buying decision. Parents' communication pattern …