Media technologies have evolved over time, competing with one another. Media are socially important agents rather than mere technological objects as they penetrate deeply into people's lives. For example, TV has been leading the mass communication age for a long time since the emergence of...

Foundations and definitions -- Ethical considerations -- Operationalization and otherness -- Sampling and representation -- Soliciting opinions through survey research -- Studying responses through experimental methods -- Examining communication content in content analysis research --...

Intro -- 1 Einleitung -- 2 Kommunikationsarbeit - begriffliche und strukturelle Grundlagen -- 2.1 Begriffsklärung: Public Relations, Kommunikationsmanagement und strategische Kommunikation -- 2.1.1 Public Relations -- 2.1.2 Kommunikationsmanagement -- 2.1.3 Strategische Kommunikation -- 2.2...

Introduction : the power of strategic listening and the risks of listening failure -- Strategic listening in organizations -- Obstructions to listening -- Important contexts for listening in organizations -- Technology and listening -- Dark side of organizational listening -- Building and...