Entrepreneurship must necessarily involve actions under uncertainties. How is opportunity discovered and perceived that will eventually trigger and stimulate entrepreneurial action? An ongoing conversation in entrepreneurship concerns the clumsiness in the definition of opportunity – whether...

Chapter 1: Introduction -- Chapter 2: The Business Landscape: Unpacking the idea of ‘domain specificity’ -- Chapter 3: The Conventional Wisdom in Strategy -- Chapter 4: Strategic Optionality: Introducing the Idea -- Chapter 5: Optionality and Innovation: Two sides of the Same Coin? --...