Should the Australian‐based subsidiary of an American‐based computer and instrument multinational continue to employ a third party to store and distribute its goods, or should it set up its own fleet and logistics network? The results of a study into these questions are discussed.

Reveals how attention to quality produces profitable results. Discusses how PC Connection supplies computer software and hardware accessories by direct mail. Asserts that customer loyalty, founded on a reputation for quality service, has made the organisation a leader in its industry. Discusses...