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Search: subject:"Congruency"
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Consumer behaviour
63
Konsumentenverhalten
61
Brand image
29
Markenimage
27
Advertising effects
25
Werbewirkung
25
Congruency
23
congruency
22
Brand management
20
Markenführung
20
Advertising
18
Beziehungsmarketing
15
Relationship marketing
15
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15
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13
Markenartikel
13
Personality psychology
13
Persönlichkeitspsychologie
13
Internet marketing
10
Online-Marketing
10
Perception
7
Wahrnehmung
7
Brand loyalty
6
Brand personality
6
Celebrity endorsement
6
Celebrity-Werbung
6
Cause-related marketing
5
Music
5
Social Web
5
Social web
5
Attribution theory
4
Cause-Related Marketing
4
Gender
4
Geschlecht
4
Musik
4
Retailing
4
congruency effect
4
self-congruency
4
Brand congruency
3
Brand equity
3
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Undetermined
68
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30
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Article
103
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78
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78
research-article
10
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6
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1
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97
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French
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Benoît-Moreau, Florence
4
Parguel, Béatrice
4
Abdolvand, Mohammad Ali
2
Adler, Howard
2
Alcañiz, Mariano
2
Ausin-Azofra, Jose Manuel
2
Belgiawan, Prawira Fajarindra
2
Bernritter, Stefan F.
2
Bigné Alcañiz, J. Enrique
2
Biswas, Abhijit
2
Cheng, Bor-Shiuan
2
Coker, Kesha K.
2
Cristache, Nicoleta
2
Esmaeilpour, Fariba
2
Fleck-Dousteyssier, Nathalie
2
Flight, Richard L.
2
Florescu, Margareta
2
Guha, Abhijit
2
Guixeres, Jaime
2
Helmefalk, Miralem
2
Hindrawati, Gita
2
Hühn, Arief Ernst
2
Jang, Jung Min
2
Janssen, Loes
2
John, Joby
2
Ketelaar, Paul E.
2
Kim, DongHee
2
Lee, Eun Mi
2
Loef, J.
2
Marín-Morales, Javier
2
Năstase, Marian
2
Petrariu, Radu
2
Putra, Ilham Fauzan
2
Pérez Sánchez, Mónica
2
Qadeer, Faisal
2
Royo-Vela, Marcelo
2
Sameeni, Maleeha Shahid
2
Teng, Lefa
2
Windasari, Nila Armelia
2
Woudenberg, Thabo J. van
2
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Université Paris-Dauphine (Paris IX)
3
HAL
2
Université Paris-Dauphine
2
Department of Economics, College of Business and Economics
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
1
HEC Paris (École des Hautes Études Commerciales)
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Journal of business research : JBR
9
Journal of marketing communications
4
Economics Papers from University Paris Dauphine
3
International journal of advertising : the review of marketing communications
3
Journal of interactive marketing
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
European Research on Management and Business Economics (ERMBE)
2
European research on management and business economics
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of entrepreneurship and small business
2
International journal of hospitality management
2
Journal of Business Research
2
Journal of Consumer Marketing
2
Journal of strategic marketing
2
Marketing : ZFP ; journal of research and management
2
Open Access publications from Université Paris-Dauphine
2
The journal of brand management : an international journal
2
Agricultural Economics Research Review
1
Amfiteatru Economic Journal
1
Amfiteatru economic : an economic and business research periodical
1
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Behavioral research in accounting
1
ERIM Report Series Research in Management
1
Entrepreneurship theory and practice : ET&P
1
Global Business & Finance Review (GBFR)
1
Global business and finance review
1
Health marketing quarterly
1
International Journal of Contemporary Hospitality Management
1
International Journal of Retail & Distribution Management
1
International Journal of Wine Business Research
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of sport management and marketing : IJSMM
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ECONIS (ZBW)
79
RePEc
19
Other ZBW resources
10
EconStor
6
BASE
2
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subject:"congruence"
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61
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
62
Disentangling location-based advertising : the effects of location
congruency
and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
63
The efficacy of cause-related marketing within a social network : the effects of
congruency
, corporate credibility, familiarity of cause brands, and perceived altruistic motive
Kim, Jihye
;
Lee, Jaejin
;
Kim, Soojin
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 429-455
Persistent link: https://www.econbiz.de/10011849978
Saved in:
64
Effects of image
congruency
on persuasiveness and recall in direct-to-consumer prescription drug advertising
Kiernicki, Kristen
;
Helme, Donald W.
- In:
Health marketing quarterly
34
(
2017
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10011791304
Saved in:
65
Consumer, brand, celebrity : which
congruency
produces effective celebrity endorsements?
Albert, Noël
;
Ambroise, Laure
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
81
(
2017
),
pp. 96-106
Persistent link: https://www.econbiz.de/10011771621
Saved in:
66
Charisma as signal : an evolutionary perspective on charismatic leadership
Grabo, Allen
;
Spisak, Brian R.
;
Van Vugt, Mark
- In:
The leadership quarterly : LQ ; an international …
28
(
2017
)
4
,
pp. 473-485
Persistent link: https://www.econbiz.de/10011743916
Saved in:
67
Understanding interactive online advertising : congruence and product involvement in highly and lowly arousing, skippable video ads
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 75-88
Persistent link: https://www.econbiz.de/10011658364
Saved in:
68
Antecedents and outcomes of online brand engagement
Loureiro, Sandra Maria Correia
;
Gorgus, Tatjana
; …
- In:
Online Information Review
41
(
2017
)
7
,
pp. 985-1005
: involvement, OBE, and self-brand image
congruency
. For the first time, brand love and satisfaction were considered as direct …
Persistent link: https://www.econbiz.de/10014966980
Saved in:
69
Building brand equity with environmental communication: an empirical investigation in France
Benoît-Moreau, Florence
;
Parguel, Béatrice
-
HAL
-
2011
Purpose Using Keller's (1993, 2003) brand equity framework, this paper investigates the impact of the firm's environmental communication on brand equity, and specifically its impact on brand image, through the strength and favourability of brand environmental associations....
Persistent link: https://www.econbiz.de/10009393817
Saved in:
70
Building brand equity with environmental communication: an empirical investigation in France
Parguel, Béatrice
;
Benoît-Moreau, Florence
-
Université Paris-Dauphine (Paris IX)
-
2011
Purpose – Using Keller's brand equity framework, the purpose of this paper is to investigate the impact of the firm's environmental communication on brand equity, and specifically its impact on brand image, through the strength and favourability of brand environmental associations....
Persistent link: https://www.econbiz.de/10010960552
Saved in:
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