goods. Recent evidence shows that conspicuous consumption patterns vary across social groups. Further, rank-based status … signalling models suggest that the income distribution of peers affects conspicuous consumption behaviour. Using recent … nationally representative microdata from India, this paper investigates the caste-based inequality in conspicuous consumption …

research examines the factors affecting conspicuous consumption (such as social media and the role of e-word mouth reliance …-WOM reliance strongly mediated the relationship between conspicuous consumption and social media intensity in the university study …. Without it, there was no relationship between conspicuous consumption and social media intensity, as well as the second study …