Mugaonkar, Pankajkumar Hanmantrao; Ananthan, P.S.; … - 2011
Indian consumers have been buying fish from the unhygienic fish markets, but of late fish has becomeavailable at many of the multi-format retail outlets. Consumers’ behaviour at organized fish retail outlets inMumbai has been studied. The majority of consumers are young (25-35 years) and...