Who is the wine consumer? Who cares? The wine industry globally is a multibillion dollar industry, yet research into the behaviour of the typical wine consumer is limited. This article is a partial review of the literature and by deduction from current trends endeavours to provide the wine maker...

Private consumption in Austria gained strength after mid-1989 as the income gains stemming from the tax reform boosted spending with the usual time-lag. Demand for durable goods again proved very income-elastic and posted above-average gains. The international trend is for steady consumption...