Search Results - subject:"Consumer Search Theory"

Effects of offline ad content on online brand search : insights from super bowl advertising

Chandrasekaran, Deepa; Srinivasan, Raji; Sihi, Debika - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 403-430

Persistent link: https://www.econbiz.de/10011879695

Are Consumers Fooled by Discounts? An Experimental Test in a Consumer Search Environment

Bayer, Ralph-C; Ke, Changxia - School of Economics, University of Adelaide - 2010

In this paper we investigate experimentally if people search optimally and how price promotions influence search behavior. We implement a sequential search task with exogenous price dispersion in a baseline treatment and introduce discounts in two experimental treatments. We find that search...

Persistent link: https://www.econbiz.de/10008672235

Effectiveness of website personalization : does the presence of personalized recommendations cannibalize sampling of other items?

Bodoff, David; Ho, Shuk Ying - In: International journal of electronic commerce : IJEC 20 (2015/2016) 2, pp. 208-235

Persistent link: https://www.econbiz.de/10011434030

The effects of web personalization on user attitude and behavior : an integration of the elaboration likelihood model and consumer search theory

Ho, Shuk Ying; Bodoff, David - In: Management information systems : mis quarterly 38 (2014) 2, pp. 497-520

Persistent link: https://www.econbiz.de/10010425073