Parguel, Béatrice; Benoît-Moreau, Florence - Université Paris-Dauphine (Paris IX) - 2015
This paper mobilizes classical models of information processing and persuasion (ELM) to examine the efficiency of a European Directive 1999/94/EC of December, 13, 1999 regarding automotive carbon emission information to convert consumers to more sustainable patterns of consumption. This...