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Search: subject:"Consumer personality"
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Consumer behaviour
16
Konsumentenverhalten
16
Personality psychology
13
Persönlichkeitspsychologie
13
Consumer personality
12
Brand management
7
Markenführung
7
Brand image
6
Markenimage
6
Personality trait
6
Persönlichkeitsmerkmal
6
consumer personality
6
Brand
5
Markenartikel
5
Beziehungsmarketing
4
Relationship marketing
4
Emotion
3
India
3
Viral marketing
3
Virales Marketing
3
Advertising effects
2
Anti-brand actions
2
Attitude towards celebrity
2
Brand hate
2
Brand personality
2
Celebrity personality
2
Discrete choice experiment
2
Emotions
2
Empirical study
2
Fashion shopping
2
Heterogeneity
2
Indien
2
Internet marketing
2
Luxury goods
2
Luxusgüter
2
Non-purchase intention
2
Online-Marketing
2
Purchase intention
2
Quantitative study
2
Social product preference
2
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16
Free
3
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Article
21
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16
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16
research-article
3
Article
1
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English
20
Undetermined
1
Author
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Donvito, Raffaele
2
Hussain, Shahzeb
2
Khaneja, Suyash
2
Kourtoubelides, Michael
2
Pacholi, Kinnari
2
Paetz, Friederike
2
Roy, Subhadip
2
Saran, Rashmita
2
Sethuraman, Raj
2
Yadav, Abhishek
2
Yousef, Waleed
2
Aiello, Gaetano
1
Arnold, René C. G.
1
Arslanagic-Kalajdzic, Maja
1
Bateman, Connie R.
1
Chakravarty, Anindita
1
Chan, Priscilla
1
Chen, Rong
1
Choi, Chang Won
1
Chung, Yu-Chun
1
Diamantopoulos, Adamantios
1
Ehrensperger, Elena
1
Ewing, Mike
1
Fei, Li
1
Florack, Arnd
1
Godey, Bruno
1
Grazzini, Laura
1
Greenberg, Daria
1
Halliburton, Chris
1
Hoyer, Wayne D.
1
Hussain, Khalid
1
Junaid, Muhammad
1
Krohmer, Harley
1
Kumar, Jeetesh
1
Lawrence, Danae
1
Lee, Yuri
1
Liao, Shu-Hsien
1
Lin, Keng-Yi
1
Lynn, Michael
1
Maidullah, Sana
1
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Journal of Asia Business Studies
2
Journal of business research : JBR
2
Asia-Pacific journal of management research and innovation : APJMRI
1
Enlightening tourism : ET ; a pathmaking journal
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of services technology and management
1
Journal of Business Economics
1
Journal of Fashion Marketing and Management
1
Journal of Product & Brand Management
1
Journal of business economics : JBE
1
Journal of business ethics : JBE
1
Journal of fashion marketing and management
1
Journal of promotion management : innovations in planning and applied research
1
MERCATI E COMPETITIVITÀ
1
Middle East journal of management : MEJM
1
The journal of asset management
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
16
Other ZBW resources
3
EconStor
1
RePEc
1
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11
Consumers' personality characteristics, judgment of salesperson ethical treatment, and nature of purchase involvement
Bateman, Connie R.
;
Valentine, Sean R.
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 309-331
Persistent link: https://www.econbiz.de/10012436744
Saved in:
12
The impacts of
consumer
personality
traits on online video ads sharing intention
Choi, Chang Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
Saved in:
13
The role of brand prominence and extravagance of product design in luxury brand building : what drives consumers' preferences for loud versus quiet luxury?
Greenberg, Daria
;
Ehrensperger, Elena
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10012298773
Saved in:
14
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
15
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of
consumer
personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
16
Personality and fashion consumption: a conceptual framework in the Indian context
Saran, Rashmita
;
Roy, Subhadip
;
Sethuraman, Raj
- In:
Journal of Fashion Marketing and Management
20
(
2016
)
2
,
pp. 157-176
Purpose – The purpose of this paper is to integrate
consumer
personality
to fashion involvement, fashion …
Persistent link: https://www.econbiz.de/10014868510
Saved in:
17
Measurement of personality through modified instruments : a study of young consumers of India
Sofi, Shakeel Ahmad
;
Nika, Fayaz Ahmad
- In:
Asia-Pacific journal of management research and …
12
(
2016
)
2
,
pp. 155-168
Persistent link: https://www.econbiz.de/10011720267
Saved in:
18
Personality and fashion consumption : a conceptual framework in the Indian context
Saran, Rashmita
;
Roy, Subhadip
;
Sethuraman, Raj
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011575483
Saved in:
19
Impact of brand personality, perceived quality and perceived value on brand love : moderating role of emotional stability
Junaid, Muhammad
;
Hussain, Khalid
- In:
Middle East journal of management : MEJM
3
(
2016
)
4
,
pp. 278-293
Persistent link: https://www.econbiz.de/10011636927
Saved in:
20
A clash of personality? : the relationship among
consumer
personality
, brand personality and word-of-mouth with social-cognitive perspective : generation as the moderator
Liao, Shu-Hsien
;
Chung, Yu-Chun
;
Lin, Keng-Yi
- In:
International journal of services technology and management
21
(
2015
)
1/2/3
,
pp. 111-126
Persistent link: https://www.econbiz.de/10011442810
Saved in:
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