Orth, Ulrich R.; Arnold, René C. G. - In: MERCATI E COMPETITIVITÀ 2009/4 (2009) 4, pp. 71-94
<em>Understanding wine consumer behavior: Recent insights and open issues</em> - Research into the processes underlying consumer behavior related to wine has made great strides in the past decade, most notably through institutions and individuals in the "New World", but also in Europe. This article...