affecting the sustainable consumption behavior in the Vietnam's context. Based on two main theoretical foundations: Ajzen's TPB … the sustainable consumption behavior, including: environment concern, attitudes, subjective norms, perceived behavioral … hypotheses were tested to have positive impacts on the intention and sustainable consumption behavior. In addition, the study …

Green consumption behavior remains ambiguous due to researchers’ difficulties in exploring its predictors. This study … predictors of green consumption behavior. In-depth focus groups, content analysis, and consumer surveys were conducted among … are not clear-cut with green labeling and Fairtrade issues; and relate green cosmetics to an ostentatious consumption …