Duan, Jingyi; Dholakia, Nikhilesh - In: Qualitative Market Research: An International Journal 18 (2015) 4, pp. 409-426
Purpose – The purpose of this paper is to investigate how, in China, postings on social media site Weibo reflect as well as accelerate the reshaping of traditional values. As Chinese social media extend their reach outside China, the displays of visible desire, hedonism and materialism could...