Chauhan, Kalpana; Pillai, Anandan - In: Journal of Product & Brand Management 22 (2013) 1, pp. 40-51
Purpose – The aim of this study is to attempt to understand the role of content strategy followed by leading higher … engagement. The impact of content strategy variables – content type, posting agility, posting day and content context on number … of the first attempts to characterize the relationship between a firm's content strategy of its BC on social networking …