Search Results - subject:"Context Effects"

RANGE AND NUMBER-OF-LEVELS EFFECTS IN DERIVED AND STATED MEASURES OF ATTRIBUTE IMPORTANCE

Verlegh, Peeter W.J.; Schifferstein, Hendrik N.J.; … - 2001

We study how the range of variation and the number of attribute levels affect five measures of attribute importance: full profile conjoint estimates, ranges in attribute level attractiveness ratings, regression coefficients, graded paired comparisons, and self-reported ratings. We find that all...

Persistent link: https://www.econbiz.de/10005039250

Optimal Product Line Design When Consumers Exhibit Choice Set-Dependent Preferences

A. Ye(scedilla)im Orhun - In: Marketing Science 28 (2009) 5, pp. 868-886

higher profits than serving all consumers with a single product. Local context effects, however, point to yet another …

Persistent link: https://www.econbiz.de/10008787877

Consumer Procrastination and Purchase Delay

Darpy, Denis - Université Paris-Dauphine (Paris IX) - 2000

decision to not choose along with context effects. …

Persistent link: https://www.econbiz.de/10010707832

Order Effects in Batteries of Questions

Siminski, Peter - In: Quality & Quantity: International Journal of Methodology 42 (2008) 4, pp. 477-490

Persistent link: https://www.econbiz.de/10009391064

Context Effects as an Illustration of Response Uncertainty –A Cautionary Tale

Wikman, Anders - In: Social Indicators Research 84 (2007) 1, pp. 27-38

Persistent link: https://www.econbiz.de/10009403726

Compromising the compromise effect: Brands matter

Sinn, Francisca; Milberg, Sandra; Epstein, Leonardo; … - In: Marketing Letters 18 (2007) 4, pp. 223-236

Persistent link: https://www.econbiz.de/10005810347

Are Some Deaths Worse Than Others? The Effect of 'Labelling' on People's Perceptions

Spencer, Anne; Covey, Judith; Robinson, Angela; Loomes, … - School of Economics and Finance, Queen Mary - 2007

This paper sets out to explore the extent to which perceptions regarding the 'badness' of different types of deaths differ according to how those deaths are 'labelled' in the elicitation procedure. In particular, we are interested in whether responses to 'contextual' questions - where the...

Persistent link: https://www.econbiz.de/10005106314

The leaders we need : and what makes us follow

Maccoby, Michael - 2007

Persistent link: https://www.econbiz.de/10004894683

Measurement Context Effects in Telephone-Survey-Based Tests of Causal Models

Agarwal, Sanjeev; Teas, R. Kenneth - In: Review of Marketing Science 3 (2005) 1

The purpose of this research is to examine the issue of measurement context effects in survey-based tests of …. The findings indicate some measurement context effects in an equation predicting blood donation intentions. First, the …) measures from other target measures reduced the context effects associated with the expectations measurement. An implication of …

Persistent link: https://www.econbiz.de/10014619486

Measurement Context Effects in Telephone-Survey-Based Tests of Causal Models

Agarwal, Sanjeev; Teas, R. Kenneth - In: Review of Marketing Science 3 (2005) 1, pp. 1-1

Persistent link: https://www.econbiz.de/10008497216