Shi, Yupeng; Wang, Xinyu; Zhang, Siyu - In: Journal of Internet and Digital Economics 3 (2023) 3, pp. 53-74
Purpose The purpose of this study is to discover the uniqueness of China's online livestreaming industry and to make preliminary predictions about its future. Design/methodology/approach Providing a panoramic description of China's online livestreaming industry and a comparative analysis with...