Search Results - subject:"Controlling"

Internal Marketing Orientation in Cultural Change Management for Organisation Development

Várnai, Sarolta; Fojtik, János - Keleti Károly Gazdasági Kar, Óbudai Egyetem

Non-Profit-Organizations of the Third Sector have lately gained an increasing importance both in scientific research and as far as their economical weight is concerned. Adapting the concept of the Balanced Scorecard for those organizations, their particularities need to be determined and based...

Persistent link: https://www.econbiz.de/10005704219

Essential Characteristics of the Controller-job description in German Small and Medium-sized Enterprises

Ruda, Prof. Dr. Walter; Martin, Prof. Dr. Thomas A.; … - Keleti Károly Gazdasági Kar, Óbudai Egyetem

traits. Considerable differences can be demonstrated regarding the organizational structure of controlling divisions and the …

Persistent link: https://www.econbiz.de/10005704225

Integral Management: Adaptationsmöglichkeiten und Modifikationserfordnerisse des Balanced-Scorecard-Konzeptes bei der Anwendung in Non-Profit-Organisationen

Pfeffer, Markus; Martin, Thomas A. - Keleti Károly Gazdasági Kar, Óbudai Egyetem

Persistent link: https://www.econbiz.de/10005764522

Controlling Tools in IT-Innovation Processes

Kristóf, Péter - Keleti Károly Gazdasági Kar, Óbudai Egyetem

intersection of IT, innovation and controlling with the aim of giving a map in the hand of decision makers. …

Persistent link: https://www.econbiz.de/10005764544

Interrelation between advertising efficiency and corporate sales

KATONA, Ferenc - Keleti Károly Gazdasági Kar, Óbudai Egyetem

Companies find it more and more critical to keep up with competition, responding to the every day challenges , forming competitive prices, answering the quickly changing demands of consumers and optimally using the possibilities of the short shelf life products. Companies do not consider it a...

Persistent link: https://www.econbiz.de/10008527347

Role of Monitoring and Controlling Quality in TQM

Parumasur, Sanjana Brijball; Govender, Patsy - ToKnowPress

and controlling quality (competitive benchmarking, continuous monitoring of sources of defects, statistical quality … descriptive and inferential statistics. Findings: The findings reflect that managers believe that monitoring and controlling …, however, indicates that statistical quality control has the greatest impact on monitoring and controlling quality followed by …

Persistent link: https://www.econbiz.de/10010737524

Kisvállalati marketingtervezés idõbeliségének a vizsgálata

Ferenc, Katona - Keleti Károly Gazdasági Kar, Óbudai Egyetem

Számos gyakorlati kutatás támasztja alá, hogy a magyar vállalkozások mûködését rövid távú szemlélet jellemzi. A rövid távú szemlélet mellett ugyancsak jellemzõ a kisvállalkozások kockázatkerülése. Ha csak az említett két tényezõt nézzük máris ellentmondásba...

Persistent link: https://www.econbiz.de/10010790184

Marketing-controlling in the service sector

Katona, Ferenc - Keleti Károly Gazdasági Kar, Óbudai Egyetem

in the manufacturing sector, in terms of the planning and evaluation tools employed in marketing-controlling. An overview … areas of marketing-controlling tools and their characteristics. …

Persistent link: https://www.econbiz.de/10010597912

Characteristics of Controlling in Small and Medium-sized Enterprises in Germany – An Empirical Study

Ruda, Walter; Dackiw, Bernhard - Keleti Károly Gazdasági Kar, Óbudai Egyetem

This study examines the characteristics of controlling in German small and medium-sized enterprises (SMEs), also known … controlling divisions. For some more reasons the study proves that the controlling in SMEs differs in some fields significantly …

Persistent link: https://www.econbiz.de/10010665055

Financial and Controlling Innovations during the Economic Crisis

Erményi, Tibor - Keleti Károly Gazdasági Kar, Óbudai Egyetem

reducing the response time, etc. The main goal of the financial and controlling innovation is to improve the effectiveness of … that the financial and controlling innovation has a direct impact on the performance of the company and it can be observed …

Persistent link: https://www.econbiz.de/10011106669