Istijanto; Arifin, Yalun; Nurhayati - In: Cogent business & management 10 (2023) 3, pp. 1-18
intention to buy. The new product examined was cookies enriched with spirulina. The theories serving as the foundation of … analysed using Structural Equation Modelling with LISREL 8.7. The results showed that the cookies' aroma, taste, colour, shape … texture and thickness of the cookies, did not significantly influence customer satisfaction. The findings contribute to the …