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Country-specific culture
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Cultural branding
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Cultural diversity
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IOANID, Alexandra
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MIHAI, Petruta
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MILITARU, Gheorghe
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SEA - Practical Application of Science
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INTEGRATING
COUNTRY-SPECIFIC
CULTURE
IN THE BRANDING STRATEGY FOR BUILDING GLOBAL SUCCESS
IOANID, Alexandra
;
MIHAI, Petruta
;
MILITARU, Gheorghe
- In:
SEA - Practical Application of Science
(
2014
)
5
,
pp. 355-358
importance of the
country-specific
culture
integration in the marketing strategy of a company for growing the effectiveness of …
Persistent link: https://www.econbiz.de/10011079768
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