Search Results - subject:"Critical incident technique"

Spanning the gap: an examination of the factors leading to the green gap

Gleim, Mark; J. Lawson, Stephanie - In: Journal of Consumer Marketing 31 (2014) 6/7, pp. 503-514

intentions with actual green behaviors. Design/methodology/approach – A critical incident technique is utilized in the first …

Persistent link: https://www.econbiz.de/10014850090

Why, how and to what effect do firms deviate from their intended marketing plans? : towards a taxonomy of post plan improvisations

Whalen, Peter S.; Boush, David M. - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 453-476

Persistent link: https://www.econbiz.de/10010371321

Spanning the gap : an examination of the factors leading to the green gap

Gleim, Mark; Lawson, Stephanie J. - In: The journal of consumer marketing 31 (2014) 6/7, pp. 503-514

Persistent link: https://www.econbiz.de/10010459747

Enterprising behaviour in an integrating competence framework

Nandram, Sharda S.; Orhei, Loredana; Born, Marise Ph. - In: International journal of business and globalisation : IJBG 13 (2014) 4, pp. 502-518

Persistent link: https://www.econbiz.de/10011291043

Decision making of retail buyers: perspectives from China and India

Manjeshwar, Sonia; Sternquist, Brenda; Good, Linda K. - In: Qualitative Market Research: An International Journal 16 (2013) 1, pp. 38-52

failure. Design/methodology/approach – The paper uses the critical incident technique to capture retail buying decisions that …

Persistent link: https://www.econbiz.de/10014987309

Decision making of retail buyers : perspectives from China and India

Manjeshwar, Sonia; Sternquist, Branda; Good, Linda K. - In: Qualitative market research : an international journal 16 (2013) 1, pp. 38-52

Persistent link: https://www.econbiz.de/10010204010

Decision making regarding access to training and development in medium‐sized enterprises : An exploratory study using the Critical Incident Technique

Coetzer, Alan; Redmond, Janice; Sharafizad, Jalleh - In: European Journal of Training and Development 36 (2012) 4, pp. 426-447

funded by the firm. Design/methodology/approach – Semi‐structured interviews incorporating the Critical Incident Technique …

Persistent link: https://www.econbiz.de/10014725505

The voice of tourists with mobility disabilities: insights from online customer complaint websites

Ee Kim, Song; Lehto, Xinran Y. - In: International Journal of Contemporary Hospitality Management 24 (2012) 3, pp. 451-476

utilizing a modified procedure of the Critical Incident Technique (CIT). Differences in service failure dimensions in industry …

Persistent link: https://www.econbiz.de/10014763119

Beyond consensus: an alternative use of Delphi enquiry in hospitality research

Paraskevas, Alexandros; Saunders, Mark N.K. - In: International Journal of Contemporary Hospitality Management 24 (2012) 6, pp. 907-924

Purpose – This paper's aim is to critically review the use of Delphi techniques in qualitative research for utilising “expert” opinions and to explore through a detailed example how Policy Delphi can be used by hospitality researchers as an alternative to the more widely used Normative...

Persistent link: https://www.econbiz.de/10014763148

Service receivers' negative emotions in airline and hospital service settings

Petzer, Daniel J.; De Meyer, Christine F.; Svari, Sander; … - In: Journal of Services Marketing 26 (2012) 7, pp. 484-496

the critical incident technique. Findings – The findings indicate both similarities and differences in service receivers …

Persistent link: https://www.econbiz.de/10014905406