The new century is a turning point to the People’s Republic of China (further just China), home to one fifth of the world population. This “golden age” is uniquely characterized by a fast growing, internationalized market for products and services. An increasing number of Western companies...

All around the world business is changing. All traditional business practices have been called into question as markets, customers competitors, problems and solutions have changed. As a result, business practices we once took for granted, like traditional negotiating approaches are falling by...

This research paper examines four cases of teaching innovation that have been used mostly in France and that make an intensive use of multimedia techniques. The proposed approach calls for the use of different multimedia tools to overcome some of the shortcomings of current teaching methods, as...