Felea, Maura G.; Gavrilovici, Cristina; Borza, Liana R. - In: CrossCultural Management Journal (2014) 6, pp. 325-330
Cognitive anthropology does not predict human behavior, but tries to access principles that rule behavior. Cross-cultural communication is a skill acquired through a learning process, and it can improve doctor-patient relationship and enhance the outcomes of care. The unfulfilled expectations of...