Kwon, Joseph; Han, Ingoo; Kim, Byoungsoo - In: Industrial Management & Data Systems 117 (2017) 5, pp. 896-909
with content crossover from other services through hypertext link (URL). The authors investigate the effects of source … influence and peer referrals on diffusion outcome and address their variations in the case of content crossover. Design … crossover, the impact of source influence decreases. However, the impact of peer referrals increases in the process of external …