Purpose – Responding to findings of psychological discomfort impeding interracial/interethnic attitude and skill development, the purpose of this paper is to investigate group-level factors as possible antecedents to individuals’ comfort in interracial/interethnic interactions. Among...

Purpose – The purpose of this paper is to develop a more thorough understanding of cognitive social capital (shared representations) building in a multicultural marketing context. Design/methodology/approach – An ethnographic study with in-depth interviews and observations are used to...

Purpose – The purpose of this paper is to investigate if consumer buying motives regarding organic food in emerging economies China and Brazil are culture bound or determined by key characteristics of the product. Design/methodology/approach – A survey was collected in Guangzhou, China, and...

Purpose – The purpose of this paper is to examine the influence of volume and valence of online movie ratings on consumers’ risk perceptions and purchase intentions, as well as the moderating impact of cultural values, in four emerging Asian markets. Design/methodology/approach – Using a...

Purpose – This study aims to, first, identify how service perception can differ depending on the customers’ cultural background during intercultural encounters and, second, provide useful and specific directions of more culturally competent service interaction to restaurant managers and...

Purpose – This paper aims to, by drawing on two decades of field work on Wall Street, explore the recent evolution in the gendering of Wall Street, as well as the potential effects – including the reproduction of financiers’ power – of that evolution. The 2008 financial crisis was...

Purpose – The recent economic crisis gave rise to job insecurity and had a seemingly greater effect on western than eastern countries. The purpose of this paper is to examine cross-cultural differences of the influence of job insecurity on employees’ wellbeing, innovative work behaviour...