Leal-Rodríguez, Antonio L.; Sanchís-Pedregosa, Carlos; … - In: Journal of innovation & knowledge : JIK 8 (2023) 3, pp. 1-14
, yet many have not adapted their corporate culture accordingly. Aligning with a digital-oriented culture archetype is … crucial for successful digital transformation. This paper presents a research model that predicts digital culture in … organizations based on traditional culture archetypes. Using cutting-edge multivariate analysis techniques, such as PLS-SEM, IPMA …