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National customer orientation : a framework, propositions and agenda for future research
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1014-1041
Persistent link: https://www.econbiz.de/10013350945
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How to implement secondary product innovations for the domestic market : a case from Haier washing machines
Wu, Xiaobo
;
Dou, Wei
;
Gao, Yu
;
Huang, Fangli
- In:
International journal of technology management : IJTM
64
(
2014
)
2/4
,
pp. 232-254
Persistent link: https://www.econbiz.de/10010437177
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