Search Results - subject:"Customer–company identification"

Eco-engagement : tracing CSR communication's ripple effect on consumer hospitality loyalty

Peng, Cao; Sial, Muhammad Safdar; Alvarez, Susana; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10015101061

Assessing the impact of perceived corporate social responsibility activities on customer value : examining the role of brand attitude and customer-company identification

Sharma, Divya; Kumar, Rakesh - In: Journal of creating value 11 (2025) 1, pp. 22-40

Persistent link: https://www.econbiz.de/10015412816

The link of corporate social responsibility communication towards customer value co-creation : an empirical study in banking business Indonesia

Nizar Fauzan; Pensri Jaroenwanit - In: Thailand and the world economy 42 (2024) 1, pp. 196-213

customer company identification. CSR communication has a positive impact on customer value co-creation. The paper comes up with …

Persistent link: https://www.econbiz.de/10014513539

Credibility and price premium-based competitiveness for industrial brands

Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Journal of retailing and consumer services 74 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014364473

What makes the corporate social responsibility impact on customer-company identification stronger? : a meta-analysis

Vieira, Valter Afonso; Wolter, Jeremy S.; Araujo, … - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 475-492

Persistent link: https://www.econbiz.de/10014316645

Impact of psychological ownership on customer citizenship behaviour in the sharing economy

Wang, Gaixia; Zhang, Jian - In: Human systems management : HSM 41 (2022) 5, pp. 613-627

Persistent link: https://www.econbiz.de/10013448525

Halal company identity and halal restaurant loyalty : the role of customer satisfaction, customer trust and customer-company identification

Mursid, Ali; Wu, Cedric Hsi-Jui - In: Journal of Islamic marketing 13 (2022) 12, pp. 2521-2541

Persistent link: https://www.econbiz.de/10013536338

Whether, when, and why functional company characteristics engender customer satisfaction and customer-company identification : the role of self-definitional needs

Kassemeier, Roland; Haumann, Till; Grüntürkün, Pascal - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 699-723

Persistent link: https://www.econbiz.de/10013399597

Environmental corporate social responsibility initiatives and green customer citizenship behavior in tourism industry: the mediating roles of green trust, customer-company identifi...

Waris, Idrees; Suki, Norazah Mohd; Ahmed, Adeel; … - In: Social Responsibility Journal 20 (2024) 6, pp. 1138-1156

trust, customer–company identification and green image. Design/methodology/approach This study is a quantitative approach … behavior, green trust, customer–company identification and green corporate image. However, the relationship between green … green trust and customer–company identification partially mediate between environmental corporate social responsibility …

Persistent link: https://www.econbiz.de/10015356377

Do corporate social responsibility (CSR) initiatives boost customer retention in the hotel industry? : a moderation-mediation approach

Srivastava, Shalini; Singh, Nidhi - In: Journal of hospitality marketing & management 30 (2021) 4, pp. 459-485

Persistent link: https://www.econbiz.de/10012549269