Search Results - subject:"Customer–company identification"

The link of corporate social responsibility communication towards customer value co-creation : an empirical study in banking business Indonesia

Nizar Fauzan; Pensri Jaroenwanit - In: Thailand and the world economy 42 (2024) 1, pp. 196-213

customer company identification. CSR communication has a positive impact on customer value co-creation. The paper comes up with …

Persistent link: https://www.econbiz.de/10014513539

What makes the corporate social responsibility impact on customer-company identification stronger? : a meta-analysis

Vieira, Valter Afonso; Wolter, Jeremy S.; Araujo, … - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 475-492

Persistent link: https://www.econbiz.de/10014316645

Credibility and price premium-based competitiveness for industrial brands

Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Journal of retailing and consumer services 74 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014364473

Impact of psychological ownership on customer citizenship behaviour in the sharing economy

Wang, Gaixia; Zhang, Jian - In: Human systems management : HSM 41 (2022) 5, pp. 613-627

Persistent link: https://www.econbiz.de/10013448525

Whether, when, and why functional company characteristics engender customer satisfaction and customer-company identification : the role of self-definitional needs

Kassemeier, Roland; Haumann, Till; Grüntürkün, Pascal - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 699-723

Persistent link: https://www.econbiz.de/10013399597

Halal company identity and halal restaurant loyalty : the role of customer satisfaction, customer trust and customer-company identification

Mursid, Ali; Wu, Cedric Hsi-Jui - In: Journal of Islamic marketing 13 (2022) 12, pp. 2521-2541

Persistent link: https://www.econbiz.de/10013536338

Do corporate social responsibility (CSR) initiatives boost customer retention in the hotel industry? : a moderation-mediation approach

Srivastava, Shalini; Singh, Nidhi - In: Journal of hospitality marketing & management 30 (2021) 4, pp. 459-485

Persistent link: https://www.econbiz.de/10012549269

Determining customer satisfaction and loyalty from a value co-creation perspective

Woratschek, Herbert; Horbel, Chris; Popp, Bastian - In: The service industries journal 40 (2020) 11/12, pp. 777-799

Persistent link: https://www.econbiz.de/10012260352

Customer ethnic bias in service encounters

Linzmajer, Marc; Brach, Simon; Walsh, Gianfranco; … - In: Journal of service research 23 (2020) 2, pp. 194-210

Persistent link: https://www.econbiz.de/10012216633

The spillover effect of CSR initiatives on consumer attitude and purchase intent: The role of customer-company identification with the moderating effect of awareness

Chaudary, Samra; Ali, Muhammad - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 10 (2016) 2, pp. 368-387

The purpose of the study is to contribute in the literature of Corporate Social Responsibility (CSR) by analyzing how well the customers identifies themselves with the ethics and values of the company i.e. various CSR activities (Sponsorship, Cause-Related Marketing and Philanthropy) and its...

Persistent link: https://www.econbiz.de/10011938516