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Search: subject:"Customer Segmentation"
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Target group
2,446
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2,446
Konsumentenverhalten
768
Consumer behaviour
767
Deutschland
464
Germany
453
Werbewirkung
360
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359
Marketingmanagement
357
Marketing management
355
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331
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328
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263
Internet marketing
258
Children
256
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256
Marktsegmentierung
241
USA
241
Beziehungsmarketing
240
United States
240
Relationship marketing
239
Elderly people
237
Ältere Menschen
237
Market segmentation
232
Marketing
229
Theorie
152
Theory
152
Jugendliche
143
Youth
143
Brand management
138
Markenführung
138
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92
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92
Low income
75
Niedrigeinkommen
75
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13
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Wiedmann, Klaus-Peter
12
Hanna, Rema
10
Herstatt, Cornelius
10
Olken, Benjamin A.
10
Hudders, Liselot
9
Bakir, Aysen
8
Pelsmacker, Patrick de
8
Singh, Ramendra
8
Thuysbaert, Bram
8
Buijzen, Moniek
7
Kohlbacher, Florian
7
Pompe, Hans-Georg
7
Shankar, Avi
7
Tröndle, Martin
7
Banerjee, Abhijit V.
6
Bauer, Hans H.
6
Bruhn, Manfred
6
Karlan, Dean
6
Kremmel, Dietmar
6
Rozendaal, Esther
6
Walter, Benjamin von
6
Cauberghe, Veroline
5
Chikweche, Tendai
5
Cova, Bernard
5
De Jans, Steffi
5
Drees, Norbert
5
Dupas, Pascaline
5
Ebbes, Peter
5
Galeotti, Andrea
5
Gupta, Shruti
5
Halfmann, Marion
5
Hennigs, Nadine
5
Muthers, Helmut
5
Puntoni, Stefano
5
Reijmersdal, Eva A. van
5
Robinson, Jonathan
5
Sapi, Geza
5
Schertler, Walter
5
Stroud, Dick
5
Wenzel, Eike
5
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Springer Fachmedien Wiesbaden
27
Asian Development Bank
6
National Bureau of Economic Research
5
De Gruyter Oldenbourg
3
Fachhochschule Reutlingen / European School of Business
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Springer Gabler <Firma>
3
Deutschland / Umweltbundesamt
2
Edward Elgar Publishing
2
Eric Cuvillier <Firma>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
GdW Bundesverband Deutscher Wohnungs- und Immobilienunternehmen
2
Haufe-Lexware GmbH & Co. KG
2
MITP Verlags-GmbH & Co. KG
2
Steria Mummert Consulting AG
2
Tredition GmbH <Hamburg>
2
Verlag Dr. Kovač
2
AMACOM
1
ATOUT France <Paris>
1
American Management Association
1
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien und Tourismus
1
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien, Stadtentwicklung mbH
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
1
Books on Demand GmbH <Norderstedt>
1
Bundesagentur für Arbeit / Regionaldirektion Rheinland-Pfalz-Saarland
1
Bundesweite Gründerinnenagentur
1
Center for Economic Research <Tilburg>
1
Deutscher Fachverlag
1
Deutsches Weininstitut
1
Diplomica Verlag GmbH
1
Dr. Rainer Hampp <Firma>
1
Econometrisch Instituut <Rotterdam>
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Erich-Schmidt-Verlag <Berlin>
1
European Advertising Academy
1
European Society for Opinion and Marketing Research, E.S.O.M.A.R.
1
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All
Young consumers : insight and ideas for responsible marketers
60
Journal of advertising research
34
SpringerLink / Bücher
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Journal of retailing and consumer services
22
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Journal of business research : JBR
19
Research
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Springer eBook Collection
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
Marketing intelligence & planning
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of advertising : the review of marketing communications
9
International journal of hospitality management
9
Journal of revenue and pricing management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
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ECONIS (ZBW)
2,504
RePEc
18
EconStor
6
BASE
1
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2521
Speaking of advertising
Wright, John Sherman
(
ed.
);
Warner, Daniel S.
(
ed.
)
-
1963
Persistent link: https://www.econbiz.de/10000595600
Saved in:
2522
The Silver Market
Bratter, Herbert M.
-
1932
Persistent link: https://www.econbiz.de/10002328671
Saved in:
2523
Advertising
Frey, Albert Wesley
-
1961
-
3. ed
Persistent link: https://www.econbiz.de/10002162143
Saved in:
2524
Advertising
Thomas, Denis
-
1965
Persistent link: https://www.econbiz.de/10002908575
Saved in:
2525
Silver Market Dictionary
Bratter, Herbert M.
-
1933
Persistent link: https://www.econbiz.de/10003413593
Saved in:
2526
Advertising
Mandell, Maurice I.
-
1974
-
2. ed.
Persistent link: https://www.econbiz.de/10002432114
Saved in:
2527
Advertising
Frey, Albert Wesley
;
Halterman, Jean C.
-
1970
-
4. ed.
Persistent link: https://www.econbiz.de/10014380050
Saved in:
2528
The silver market in 1930
Bratter, Herbert M.
-
1931
Persistent link: https://www.econbiz.de/10001942084
Saved in:
2529
Advertising
Powers, John O.
- In:
The annals of the American Academy of Political and …
22
(
1903
)
3
,
pp. 58-62
Persistent link: https://www.econbiz.de/10002687105
Saved in:
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