Majava, Jukka; Isoherranen, Ville - In: Journal of Industrial Engineering and Management (JIEM) 12 (2019) 1, pp. 1-12
customer care business model evolution in the smartphone industry. The paper identifies key changes in the business models … iPhone, and Google Android. Findings: Three different customer care business models and an analysis of the changes in the …. Originality/value: A novel analysis of customer care evolution in the smartphone industry is presented. In addition, the study …