Purpose – The deployment of analytic hierarchy process (AHP) to help the retail industry to recognize which retail service quality (RSQ) dimensions require attention to create a sustainable competitive advantage. The purpose of this paper is to use a comparative evaluation model to compare...

Purpose – This paper aims to investigate Kazakh rural and urban consumers' preferences for different agritourism experiences. Design/methodology/approach – The empirical study adopts a survey data-based approach relying on a questionnaire data collection technique. Findings – The paper...

Several models have been proposed to express customer preference variation. In this paper, we express it not by customer segmentation but by latent class. Not only decision-making factors but also decision-making processes differ according to the class. We propose a service-choice behaviour...

Consumers have different preferences regarding Cloud services. Providers of Cloud services can be limited in their resource capacities or flexibility, and they are exposed to the challenge of how to sell their services efficiently. In this thesis both views are examined. A survey was conducted...

In this paper, we introduce an analytical model for maximizing social welfare, which can be used for finding the optimal offering of a set of software services. The analytical model also explains the impact of service flexibility on customer¡¯s selection of business services and on the revenue...