Purpose – The aim of this study was to evaluate the effects of a data‐driven clinical productivity system that leverages Electronic Health Record (EHR) data to provide productivity decision support functionality in a real‐world clinical setting. The system was implemented for a large...

Purpose – The purpose of this paper is to examine the implications of electronic health records (EHRs) for competitive balance among hospitals in the USA. Design/methodology/approach – To analyze the competitive balance implications of EHR networks on hospitals, the authors reviewed...

An important managerial task in business‐to‐business marketing is the strategic management of supplier‐customer relationships, which is concerned with a portfolio of relationships. A review of existing customer portfolio theories reveals that: most of the portfolio dimensions have not yet...

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in British Food Journal, published by and copyright Emerald Group Publishing Ltd.

Details how a leading financial institution in the UK developed a £15 million relational database from scratch. Roger Ivey, head of Direct Marketing at the Leeds Permanent Building Society, had the task of bringing together a dozen previously unconnected and non‐communicating customer...

One of the major issues confronting marketing decision makers is how to deal with the volume and complexity of customer information available. In addition to dealing with the volume of data issue, “relationship marketing” has also become an important focus, largely owing to the recognition...

Comments on the importance of communicating with customers and developing a customer bond. Considers the “Segment‐of‐One” marketing strategy which can help track, understand and respond to individual customer behaviour. Illustrates the use of this technique with two examples. Concludes...