Garavaglia, Christian; Marcoz, Elena Maria - In: International Journal on Food System Dynamics 05 (2014) 1
The purpose of this paper is to investigate consumer preferences and estimate their willingness to pay (WTP) for P.D.O … consumers that live in the production region of the food product in question, thus giving less value to P.D.O. certification …. The product that this study focuses on is Italian P.D.O. Fontina cheese. In order to conduct the study, we collected …