BOULLIER, Dominique; HUET, Frédéric - In: Communications & Strategies 1 (2008) 71, pp. 37-56
The audiovisual industry's evolution towards the digital era has enabled new actors to enter the market. Tivo Inc has positioned itself as a new comer on the home electronics market by offering both equipment - digital video recorders - and recording services. Although this offer is innovative...