Ogbeide, Godwin-Charles; Fu, Yao-Yi; Cecil, Amanda Kay - In: Journal of Hospitality and Tourism Technology 12 (2020) 1, pp. 112-123
Purpose The purpose of this paper is to establish a conceptual framework on how hospitality and tourism educators could incorporate new technology and big data analytics into program curriculum. Design/methodology/approach The research developed a logic model to visualize the benefits/impact of...