Krosch, Amy R.; Figner, Bernd; Weber, Elke U. - In: Judgment and Decision Making 7 (2012) 3, pp. 224-234
, decision-modes employed, as well as physiological arousal, assessed via skin conductance. Not surprisingly, option ratings … predicted choice, such that the more positively rated option was chosen. However, respondents' self-reported decision modes also … independently predicted choice. We further found that simultaneously engaging in decision modes that predict opposing choices …