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  • Search: subject:"Demand for wines"
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Year of publication
Subject
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Bulgarian wines 2 Demand for wines 2 Semantic differential 2
Online availability
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Free 2
Type of publication
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Article 2
Language
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Undetermined 2
Author
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BOSHNAKOV, Petyo 2 MARINOV, Georgi 2
Published in...
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CrossCultural Management Journal 2
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RePEc 2
Showing 1 - 2 of 2
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A COMPARATIVE STUDY OF DEMAND FOR LOCAL AND FOREIGN WINES IN BULGARIA
BOSHNAKOV, Petyo; MARINOV, Georgi - In: CrossCultural Management Journal (2013) 29, pp. 4-9
We use a semantic differential based instrument to assess the main factors in demand attitudes of Bulgarian customers. We aim to find out whether specific marketing techniques could alter the demand for such a traditional product as the wine in Bulgaria. Given the fact that the Bulgarian...
Persistent link: https://www.econbiz.de/10010764474
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Cover Image
A COMPARATIVE STUDY OF DEMAND FOR LOCAL AND FOREIGN WINES IN BULGARIA
BOSHNAKOV, Petyo; MARINOV, Georgi - In: CrossCultural Management Journal (2013) 4, pp. 5-10
We use a semantic differential based instrument to assess the main factors in demand attitudes of Bulgarian customers. We aim to find out whether specific marketing techniques could alter the demand for such a traditional product as the wine in Bulgaria. Given the fact that the Bulgarian...
Persistent link: https://www.econbiz.de/10010774717
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